How it works

About four minutes, then it looks after itself

There is no implementation project, no data import to plan and nothing to brief an agency on. The longest part is deciding what to ask, which is why most of this page is about that.

  1. About a minute

    Name it, and pick a starting point

    Four starter lists are built in, or start from nothing. The name is what people see on the form, so it should say who it is for rather than what you send.

  2. About three minutes

    Decide what to ask

    Add, remove and reorder questions by dragging them. Make one depend on the answer to another, so somebody only sees what applies to them. Four questions is usually the right number.

  3. Seconds

    Publish, and share the link

    One unguessable link, safe to put in an all-staff email. There is a printable poster with a real QR code too, for the colleagues who will pass a notice board sooner than they will read an inbox.

  4. Then nothing

    They keep it current

    Everything you send carries a link that lets somebody fix their own record in about fifteen seconds, with no account and no password. That is the part that keeps the list accurate.

The four starting points

These are the real templates, with the questions they actually create. Pick the nearest one and cut it down: every question you remove is people who finish the form.

A departmental newsletter

You send a regular update and want it to reach the right people.

  • Full nameText
  • Which team are you inChoose one
  • What would you like to hear aboutChoose several
  • How oftenPick one

The frequency question is the one that matters. People who can ask for less rarely ask for nothing, and a list that only offers in-or-out loses somebody every time a month is busy.

An employee network

You run a network or resource group alongside your actual job.

  • Full nameText
  • Which site are you based atChoose one
  • What would you like to hear aboutChoose several
  • Happy to help run somethingYes or no

Asking whether somebody would help run something is how a network survives its chair leaving. It is one question and it is the difference between a committee and a mailing list.

A site or building list

You send practical notices - parking, catering, building works.

  • Which site do you work atChoose one
  • Which buildingText
  • Which topics interest youChoose several
  • Do you drive inYes or no

Everything here narrows who a message reaches. A car park closure at Leeds that reaches Bristol teaches people to ignore you, which is the thing you cannot afford in a real incident.

Leavers and alumni

You want to stay in touch with people after they go.

  • Full nameText
  • Personal email, for after you leaveText
  • What would you like to keep hearing aboutChoose several
  • Which team were you inChoose one

The personal address is the whole point: a work address dies on somebody's last day, which is exactly when the relationship becomes worth keeping.

What you do not have to do

  • No migration. Import a spreadsheet if you have one, or start empty and let people join. Neither is a project.
  • No change to how you send. This holds the list and keeps it accurate. You keep sending from Outlook, your intranet, or whatever you use now.
  • No accounts for the people on your list. They never sign up for anything, never choose a password, and never get locked out.
  • No licence to count. Colleagues who help you run it are unlimited on every plan, so there is nobody to leave out.

The trial is 30 days and needs no card. If it turns out not to suit you, everything exports as a CSV and you leave with it.

Early access

It is not open yet

Tell us where to send the link when it is, and we will ask what you would want from it first.

  • One email when it launches. That is the whole commitment.
  • Tell us your role and we will shape the first release around it.
  • Leave whenever you like - one click, no form to fill in.

We store your name, address and answers so we can tell you about launch, and nothing else. No tracking pixels, no advertising cookies, no selling anything on. The full detail is in our privacy notice.